SEO Tools: Pros and Cons
SEO Tools: Pros and Cons
One of the popular trends in a modern SEO is a tendency to avoid using automatic SEO tools. It is even said that using automated tools can damage your SEO stats. On the other hand, search engine optimization is one of those undustries where the volume of boring routine actions is huge. Performing all of it manually is much more difficult and is a time-waste. So in this article we will split different SEO software into groups basing on its purpose and will try to understand which jobs can be performed by hand indeed, and which ones are better to do automatically.
1) Writing content. There are many applications that provide automatic synonymizing of any content. There are ones that even claim to create human-readable site content generated absolutely automatically. However, until tools will begin to understand the sense of a text, they won’t be able to provide a more or less quality automated content. So this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your site, instead of throwing those money into some “powerful” tool that does this automatically.
2) Building backlinks. This is the second vital SEO task, though somebody could name it the first. A quality link building requires you to review tons of possible link partners and filtering only those sites that are closely related to your one, with a quality content and a trust rating simultaneously. Such job can be automated a little, because you don’t have to find possible linking websites by hand. Though, the final resolution still is up to you. It is you who should measure the quality of websites and judge their relevance to your theme. Finding link partners is as low as 10% of a job. The rest is done manually.
3) Monitoring search engine positions. Basically, you need this to evaluate your efforts – whether you’re doing right, or your activity misses the goal. One of the biggest mistakes here is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Usually you don’t need that amount. If your website isn’t found within the first 20-30 ranks – nobody sees it anyway. So in a SEO sphere it is better to limit search engine position checks with first 40-50 results. However, if there is a significant amount of keywords to monitor, the process may still eat a large amount of time. And here is where an automatic tool is really irreplacible! With an automated position monitor you can save quite a few of hours comparing to what you would spend if did that manually. However, you should only use search engine friendly products, to exclude possible difficulties with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your business is another task that is easy to automate. And you are really cheating yourself thinking that you can handle without any of the automated tools over there. You can save hours of time and lose virtually nothing. There are different methods of finding good keywords and many of them can be dug through automatically.
To summarize the above, every SEO task needs its own approach on SEO software. Some tasks are automated easily as shown above, while others still require you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking